Google is making Gemini and Search available to businesses, letting them connect their apps so customers can access services by talking to Google.

Whether you want to design a flyer or build a playlist, simply ask, and the task is done without switching between apps. The new Connected Apps Platform lets developers submit integrations, choose where they show up, and track performance. Access is now open in preview for U.S. developers, with more to follow.

The opportunity

This puts your services right where customers need them, at the moment of intent, cutting the gap between a question and action. Secure logins, verified branding, and performance tracking build trust and let you see exactly how your integrations perform.

Spring beyond

At Spring beyond, we help you spot where connected AI can create customer value and turn that potential into real growth.

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